Transforming Ecommerce Growth Through SEO & Paid Media
Project Overview
Jigsaw Jungle is one of Canada’s leading online puzzle retailers offering thousands of jigsaw puzzles across multiple brands, themes, piece counts, and categories. The project combined SEO, ecommerce optimization, AI search visibility, and Google Ads performance marketing to improve organic visibility, scale online sales, strengthen AI search presence, and increase revenue across Canada and the United States.The Challenge
The business operated with a massive ecommerce catalog that lacked strong structure for both users and search engines. Product discoverability was limited, technical SEO issues impacted indexing, and the website lacked visibility in AI-powered search platforms. Paid marketing campaigns also required stronger audience targeting and seasonal optimization to improve ROAS while scaling revenue efficiently.
The Solution
A full-scale digital growth strategy was implemented combining technical SEO optimization, ecommerce UX improvements, AI search visibility optimization, collection page optimization, Google Ads scaling, and conversion-focused enhancements. Structured content, localized keyword targeting, seasonal product campaigns, and advanced performance marketing strategies helped improve visibility, traffic quality, and revenue growth.
The Results
The campaign delivered substantial improvements across search visibility, ecommerce performance, and paid advertising efficiency. Organic clicks increased by 36.3%, active users grew by 83.5%, Shopify sales increased by 58%, and orders increased by 71%. Google Ads and paid campaigns generated stronger ROAS, lower acquisition costs, and improved purchase volume while the brand gained visibility across Google AI Mode, Gemini, ChatGPT, and AI Overview.
Service Details
We delivered an integrated SEO and Google Ads growth strategy designed to improve ecommerce visibility, scale revenue, optimize conversions, and strengthen AI search presence.
Ecommerce SEO
Collection pages, category pages, and product pages were optimized using high-intent keywords, structured content, internal linking, and enhanced metadata.
Technical SEO Optimization
Technical SEO improvements included crawl optimization, sitemap cleanup, canonical management, schema implementation, and indexing improvements.
Google Ads Campaign Management
Search campaigns were strategically managed to improve ROAS, increase purchase volume, and scale seasonal ecommerce demand efficiently.
AI Search Optimization
Structured content and semantic optimization strategies helped Jigsaw Jungle gain visibility across Google AI Mode, Gemini, ChatGPT, and AI Overview results.
Conversion Rate Optimization
Product pages, navigation structures, mobile usability, and checkout experiences were optimized to improve purchases and user engagement.
Results
- Organic Clicks Increased by 36.3%
- Active Users Increased by 83.5%
- Shopify Sales Increased by 58%
- Orders Increased by 71%
- Revenue Increased by 32.3%
- Cross-Network Growth Increased by 622%
- Paid Social Growth Increased by 10,349%
- AI Search Visibility Achieved Across Major AI Platforms
- Strong Growth Across Canada & USA Markets
Traffic Stats
Keywords Ranking
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